We'd like you to know that we've been in this business for a long time - since 2002, in fact - and we're committed to protecting your personal information. We've created this page to let you know what personal information we collect, why we collect it, and how we use it. We may periodically make changes to this Privacy Policy which could affect you so we advise you to revisit this page.
To deposit funds and place stakes on the Service, you will be asked to enter information about yourself and your credit card or debit card ("User Information"). User Information will only be used for the purposes as set out in this Privacy Policy. We shall comply with all appropriate laws and regulations related to personal data in accordance with the Data Protection Act 1998.
By entering your user information, you accept that we may use and retain your user information for the purposes of providing the Service and that it may be held by us or any third party company which processes it on our behalf. These third parties are permitted to use the data only in accordance with our instructions. We may use your user information in order to send you information about our products and services (including by mail, phone, email, other electronic messaging services such as text or automated calling systems, or fax). We and our partners may also contact you with information about their products and services including special offers and rewards, and we may disclose your user Information to our partners for these purposes. Your information WILL NOT be passed on to other third parties for marketing purposes without your consent. If you do not wish to receive information about Our products or services or special offers and rewards from us or our partners, please contact Customer Services on 0845 0060 235.
We reserve the right to pass on user information to any relevant regulatory or supervisory authorities as required by law or as we deem appropriate if we become aware or suspect that you are involved in any illegal activities. For legal reasons, we are not obliged to inform you of the same, nor to give any reasons for doing so.
We reserve the right to perform statistical analyses of user's behaviour and characteristics in order to measure interest in, and use of, the Service and, in addition, to inform advertisers of such information as well as the number of users that have been exposed to or who have clicked on their advertising banners. We will provide only aggregated data from these analyses to third parties.

